Pay Per Click

Pay Per Click (PPC) advertising gives you the ability to target internet users who are interested in your products or services by using relevant ads. Your ads can show on search engines, such as Google and Bing, or social media sites such as Facebook and YouTube. This gives you the ability to reach 95% of all internet users. The ROI (return on investment) from PPC is very high because of...
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines or social media websites. The higher your site ranks in the search engines the more customers you will gain. Owning the #1 spot in Google is like having your store on Robson Street...
Web Analytics
Web analytics, primarily Google Analytics, is a free program that allows you to track online traffic to and from your website. Although the software is free, it is essential that you have someone that is experienced to properly set up the software and to decipher and interpret the terabits of data you will accumulate. Analytics is crucial for testing the success of SEM and SEO campaigns...
Website/Conversion Optimization
Website optimization refers to the process of improving your website's content to meet your online goals aka conversions. This process does not increase the amount of traffic to your website, but will allow your website to make better use of the traffic it is currently getting. Website optimization is a critical ongoing process that often pays for itself through higher conversion rates or sales on your site...







